Description
“Hooked” by Nir Eyal is a practical guide for product developers and entrepreneurs on creating products that capture and retain users’ attention. The book introduces the Hook Model, a four-step process that includes Trigger, Action, Variable Reward, and Investment, designed to build habits in users. By understanding and applying these principles, businesses can create products that not only engage users but also encourage them to return repeatedly. Eyal draws on behavioral psychology, neuroscience, and real-world examples to explain how successful companies like Facebook, Instagram, and Pinterest use these strategies to build habit-forming products. This book is invaluable for anyone involved in product design, marketing, or entrepreneurship who wants to create products that resonate deeply with users and drive long-term engagement.
Ozioma –
“This book is a must-read for anyone who wants to create engaging and addictive products. Nir Eyal expertly explains the science behind habit formation and provides practical strategies for building products that stick. His insights are clear, actionable, and have already had a profound impact on my product development process. If you’re serious about creating products that people can’t put down, read this book!”
Cordelia –
“Hooked: How to Build Habit-Forming Products” is an invaluable resource for product designers and entrepreneurs. Nir Eyal’s insights on the psychology of habit formation are brilliant, and his actionable framework enables readers to create products that users can’t resist. The book is both thought-provoking and practical, providing a clear roadmap for building products that are sticky, engaging, and ultimately successful. I highly recommend this book to anyone looking to create habit-forming products.”
Vincent –
“Hooked: How to Build Habit-Forming Products” has been an invaluable resource for our product design team. Its actionable insights and practical frameworks have enabled us to create products that are not only engaging but also drive user retention. By understanding the principles of habit formation, we’ve been able to design features that seamlessly integrate with users’ daily routines, ultimately leading to increased customer satisfaction and business success.
Binta –
“This book is an absolute game-changer for anyone looking to create engaging and addictive digital products. The comprehensive framework and practical strategies outlined by the authors empower you to understand and apply the principles of habit formation in a systematic manner. The real-world examples and case studies provide invaluable insights, enabling you to tailor your products effectively to foster lasting user engagement and drive business success.”
Isiaka –
“Hooked: How to Build Habit-Forming Products” is a groundbreaking guide that provides invaluable insights into the psychology of forming habits. Its practical framework and actionable advice have revolutionized the way I approach product design. I’ve successfully applied its principles to create products that are both engaging and irresistible, leading to increased customer loyalty and business success. This book is a must-read for anyone looking to create products that capture the hearts and minds of their users.”